Photography by Cody O’Loughlin.

ABOUT

Hello there,

I help mission-driven teams—across higher education, nonprofits, arts, civic and community organizations, and technology—turn complexity into clear brands, accessible websites, and coherent editorial systems, plus the invitations and event materials that bring people together. I also build brand identities and toolkits for small businesses.

Born and educated in Florida, I moved to Boston in 2012, worked across studios and in-house teams, and founded my independent practice in 2017. At Harvard Kennedy School, I’ve led work across decentralized teams from discovery through delivery—facilitating sprints, aligning stakeholders, strengthening brand governance, and shipping cross-school web and editorial products, data-rich storytelling, and campus-wide publications and initiatives.

My approach is straightforward and collaborative: speak plainly, build a healthy critique culture, and balance systems with sensitivity. If you’re planning a brand, site, publication, or event—whether you’re a small nonprofit or a large institution—I’d love to talk.