MIT Better World Roadshow

Event Collateral
Web Design

Since the campaign launch, the Massachusetts Institute of Technology (MIT) has sought to engage alumni and its global community even more profoundly in this historic effort. In support of the MIT Campaign for a Better World, the Institute will travel to cities around the world in hopes of gathering its vibrant community, friends new and old, together with a shared mission and vision for the future. The MIT Better World events depend on evolving brand systems and cohesive engagement through digital and print communications for high attendance.

Marketing, Event Collateral, Web Design, Illustration

MIT Better World Roadshow

Massachusetts Institute of Technology (MIT) is a world-renowned institute known for its rigorous curriculum, excellent research, and outstanding faculty. The people of MIT are inventing the future while addressing the obstacles of the present. The Institute aims to raise an ambitious fundraising initiative of $5 billion to tackle humanity's most significant problems and make a difference through education, research, and innovation—MIT Campaign for a Better World.


Brand Concept

An extension of the campaign launch, the MIT Better World tour builds upon the brand guidelines and broadens the elements by establishing a system for subsequential identities and introducing a minimal illustration style. For each stop along the worldwide tour, the city skyline illustration shows iconic landmarks and the MIT hack of a police car on top of the dome. The inclusion of the dome hack in all the skylines displays how the Institute is present in each city through its community and global mission.



The MIT Better World events spotlight regional alumni, students, and faculty working to ensure a positive future for all. In its first year, more than 6,000 individuals attended roadshow events across 14 different locations—from Boston to Seattle, from Hong Kong to Tel Aviv. More than 800 alumni participated in the event hosted at San Francisco’s City Hall, making MIT history with the largest-ever gathering of alumni in California.



Role: Art Director, Graphic Designer

Agency: Massachusetts Institute of Technology (MIT) 
Office of Resource Development

Team: Barbara Malec, Senior Creative Director 
and Beth Connolly, Creative Director

Credits: Brand Identity by Iconic Collective.
Product Photography by Eric Keezer.
Event Photography by MIT Resource Development.

Years: 2016-2017



Massachusetts Institute of Techonology (MIT),
Office of Resource Development


Graphic Designer


Barbara Malec, Senior Creative Director
Beth Connolly, Creative Director


Brand Identity by Iconic Collective.
Product Photography by Eric Keezer.
Event Photography by MIT Resource Development.

Selected Works

Brittany + NaveenPrint Design

FoundryVisual Identity, Print Design

On Campus, In the WorldMarketing, Print Design, Visual Identity

Sons & Daughters Brewing Co.Visual Identity, Print Design, Marketing

Weathering ChangePrint Design, Illustration

The Art of RivalryPrint Design, Illustration

MIT Campaign LaunchEvent Collateral, Marketing

Boston: Sink or SwimPrint Design, Illustration

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