On Campus and
In the World

Marketing
Publication
Brand Identity

With its newly redesigned website, the Harvard Kennedy School (HKS) noticed its print and digital marketing materials were out-of-date and required a design overhaul to present a cohesive and confident visual brand. In collaboration with the Office of Communication and Public Affairs (OCPA), HKS emboldens its brand and introduces new ways of engagement with its audience—prospective students, faculty, and alumni. Below you will find a number of projects for HKS including an overview brochure, branded folder, center one-pagers, editorial concept, podcast rebrand, and digital newsletter identity.   

Marketing, Publication, Brand Identity

On Campus and
In the World

With its newly redesigned website, the Harvard Kennedy School (HKS) noticed its print and digital marketing materials were out-of-date and required a design overhaul to present a cohesive and confident visual brand. In collaboration with the Office of Communication and Public Affairs (OCPA), HKS emboldens its brand and introduces new ways of engagement with its audience—prospective students, faculty, and alumni. Below you will find a number of projects for HKS including an overview brochure, branded folder, center one-pagers, editorial concept, podcast rebrand, and digital newsletter identity.

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Overview Brochure

The Harvard Kennedy School, also known as the John F. Kennedy School of Government at Harvard University, is a graduate school that brings together students, scholars, and practitioners who combine thought and action to make the world a better place. Its mission is to improve public policy and public leadership across the United States and worldwide so that people can lead safer, freer, and more prosperous lives.

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HKS Centers

Designed one-pager is a supplemental piece to the brochure highlighting the achievements of one of the sixteen centers of the Harvard Kennedy School. Collaborated with the creative director, writer, and centers to show how each is vital in its area of focus to advancing the HKS mission.

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Editorial Concept

The HKS Winter 2020 Magazine's featured content focuses on the state of our democracy and encourages voting in the Presidential election. The art direction for the featured content, essays on democracy by the Harvard Kennedy School faculty, reveals the human and collective importance of our democracy by and for the people. The unexpected pop colors remove any party affiliation in hopes of decreasing extreme partisanship.

Along with the cover design, the Footprint and Classnotes section needed a fresh layout design. The Footprint section "Ideas" displays the many HKS faculty members, courses, and projects that strengthen the democratic institution through four methods—Engaged Citizens, Media and Public Sphere, Responsive Leaders, and High-Quality Institutions. The last section of the magazine is the Classnotes which highlights alumni's work across the globe. The layout needed a full redesign to align with the brand

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Podcast Identity

The Office of Communications and Public Affairs revived the long-dormant podcast called Policycast and needed a competitive identity refresh. The new host, Thoko Moyo, speaks with leading experts in public policy, media, and international affairs about their experiences confronting the world's most pressing general problems. The selected direction shows the school's formal crest with stripes simplified within overlapping conversation bubbles.

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Newsletter Identity

Harvard Kennedy School sought to produce a bi-weekly digital newsletter with smart and reliable public policy insights. With the newsletter name workshopped and agreed upon by the office, the design team worked together on the visual identity and email marketing. Abiding by the school's brand guidelines, the newsletter identity direction is approachable, refreshing, and rousing. 

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Year

2019

Role

Designer

Agency

Harvard Kennedy School (HKS)
Office of Communication and Public Affairs

Team

Janet Friskey, Creative Director
Raychel Casey, Senior Designer

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