MIT Better World Roadshow

Marketing
Event Collateral
Web Design
Illustration

Since the campaign launch, the Massachusetts Institute of Technology (MIT) has sought to engage alumni and its global community even more profoundly in this historic effort. In support of the MIT Campaign for a Better World, the Institute will travel to cities around the world in hopes of gathering its vibrant community, friends new and old, together with a shared mission and vision for the future. The MIT Better World events depend on evolving brand systems and cohesive engagement through digital and print communications for high attendance.

Recognition: CASE Platinum Award (2019)

Brand Concept

An extension of the campaign launch, the MIT Better World tour builds upon the brand guidelines. It broadens the elements by establishing a system for subsequent identities and introducing a minimal illustration style. For each stop along the worldwide tour, the city skyline illustration shows iconic landmarks and the MIT hack of a police car on top of the dome. The inclusion of the dome hack in all the skylines displays how the Institute is present in each city through its community and global mission.

Roadshows

The MIT Better World events spotlight regional alumni, students, and faculty working to ensure a positive future for all. In its first year, more than 6,000 individuals attended roadshow events across 14 different locations—from Boston to Seattle, from Hong Kong to Tel Aviv. More than 800 alumni participated in the event hosted at San Francisco’s City Hall, making MIT history with the largest-ever gathering of alumni in California.